About sub•stan•tial

Substantial is an online subscription based platform in North Carolina, birthed out of the Eastern NC area. 

We develop multi-channel content focused on amplifying positive stories within the Black community while raising awareness regarding relevant issues that affect our community at the local, state, and national level. 

Carter G. Woodson strongly believed in the importance of documenting Black history, actively working to preserve and share the often overlooked contributions of African Americans through research, writing, and advocacy. By bringing attention to the need to accurately record and celebrate the Black experience in American history, Carter G. Woodson ensured we knew who we were and now more than ever that same importance of preserving our history, uplifting our community and celebrating who we are is necessary. This is why we do it. 

Greg L. Hedgepeth | Founder, President, and CEO of Substantial Media, LLC

Greg is the visionary behind Substantial Media, an award-winning minority multimedia platform dedicated to amplifying the voices and stories of Black and Brown communities. Born and raised in Halifax County, NC, Greg is a first-generation college graduate who earned a degree in Economics from East Carolina University and later obtained a Master’s in Management and Leadership from Webster University, with doctoral studies currently underway.

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With over 16 years of leadership experience in higher education marketing and communications, Greg has a proven track record of building impactful strategies that elevate organizational missions. A certified digital marketing and AI professional, Greg is also a former adjunct professor at Shaw University, a devoted husband, and father of two daughters. Through Substantial, Greg channels his passion for social entrepreneurship into creating empowering content that addresses politics, business, health, community, entertainment, and lifestyle while championing generational wealth and positive change.